Facebook Feed issue : Not Showing Friend Activity But only Suggestions, and Ads ?

If you’ve opened Facebook recently and thought “where are all the posts from my friends, groups, and pages I follow?” — you’re not alone. Many users are reporting that their Facebook feed is now flooded with ads, friend activity suggestions, random reels, and scammy posts, while the content they actually care about is nowhere to be found. This happening on iPhone 17,16 and iPad , Android etc

For some, Facebook has gone from being a social network to nothing more than a crowded billboard.

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“My Feed Is 100% Ads and Suggestions”

One frustrated user explained:

“My Facebook feed is now 100% Facebook ads and suggestions. I can no longer see any of the pages, groups and people I follow which makes Facebook totally useless.”

Others echo the same sentiment, saying:

• Pages and groups are hidden — the posts you intentionally followed rarely appear.
• Friend activity is irrelevant — birthdays and decade-old updates resurface out of nowhere.
• Ads dominate the timeline — from misleading promotions to even NSFW content.
• Scammy marketplace suggestions — fake product listings, bots, and clickbait are everywhere.

It’s no surprise some users are calling Facebook “a toxic wasteland” or “ground zero for scams.”

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Why Is This Happening?

Facebook has shifted focus. Instead of showing you the people and groups you care about, the company seems intent on maximizing advertising revenue and pushing algorithm-driven suggestions.

• The Home feed now prioritizes recommended content, much like TikTok.
• Ads disguised as posts sneak in without the typical “sponsored” look.
• Reels auto-play even after you’ve disabled them.
• Fake or misleading stories circulate unchecked.

Some believe this shift is due to Facebook hitting a growth plateau. With fewer new users joining, the company is leaning harder on ads and “suggested content” to keep investors happy.

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What Can You Do?

While you can’t fully control the algorithm, here are some workarounds people are using:

1. Switch to the “Friends” tab
   • Instead of “Home,” tap Friends at the top of the app. This shows posts only from people you follow.
2. Bookmark Groups Directly
   • If you only use Facebook for a specific group, create a direct link to that group and skip the feed entirely.
3. Hide Ads and Suggestions
   • It takes effort, but repeatedly hiding irrelevant ads and marking “Not Interested” can slightly improve what you see.
4. Use Notifications
   • Turn on notifications for your favorite groups and pages so you don’t miss updates.
5. Limit Your Use
   • Some users have simply given up on the main feed, calling it “pointless” and “toxic,” and only check Facebook for messages or essential groups.

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Final Thoughts

Facebook has clearly moved into a phase where user experience is secondary to monetization. The platform that once connected you with friends and communities now prioritizes ads, friend activity you don’t care about, and endless algorithmic suggestions.

For many, the best solution is to either delete their account altogether or drastically reduce how they use Facebook.

After all, if the feed no longer delivers the content you signed up for, is it even a social network anymore—or just an ad machine?